The Perfect Landing Page?

by Victor Ginsburg Muller · 7 comments

The people over at formstack have decided they know what makes a perfect landing page. What do you think?

{ 7 comments… read them below or add one }

1 Katy January 11, 2011 at 9:38 am: All great suggestions for a landing page, but it's missing one thing: the element of surprise. If every landing page used this formula, the internet would look pretty boring. I would argue that in some cases, an unusual design and/or feature on a landing page could be more effective than following a formula. But this is a great tool for designers and developers to use as a conversation-starter with their clients.
2 Kristen January 11, 2011 at 4:33 pm: What font is it that is used in this infographic? I can't put a finger on it but I absolutely love it.
3 Victor Ginsburg Muller January 11, 2011 at 4:36 pm: Im pretty sure its Gotham
4 Victor Ginsburg Muller January 11, 2011 at 4:41 pm: http://wpshower.com/ has a lot of free WordPress themes that is very similar but i agree with Katy, too much of the same is never a good thing... It's a fine balance on a corporate website to be familiar but yet original.
5 Kristen January 11, 2011 at 4:43 pm: Ah, thank you so much, Victor. If it's not, it is similar enough!
6 Victor Ginsburg Muller January 11, 2011 at 4:47 pm: Us type nerds will say that gotham was the reason Obama won the election, he used it frequently during his campaign...Im not sure but I think its a fairly new typeface from around 2001 printed first in an article in FHM, but i might be wrong...
7 Alex Taylor January 20, 2011 at 10:39 am: Gotham is from H&FJ. You can read about it here!