When it comes to printed material, I’ve grabbed some pretty strange stuff over the years to add to the studio’s reference library. Sometimes I’ll acquire a book just for its dust jacket, other times it could be a tome illustrated in a unique style I’d never seen (often for good reason) before. This has produced an unusual collection to say the least. But the one piece I keep returning to is a 1902 edition of Louis Allen Vaught's, “Vaught’s Practical Character Reader.” I had no idea what to expect when I originally picked it up, but the cover itself, with its gold title and white-lined illustrations, was enough to pique my curiosity.
I’ve included some examples, but I’ve also provided a link (L.A. Vaught – Editor Of Human Faculty) to the entire book for those interested in leafing through this strange world. . .
He also provides a quote from Shakespeare on the manual’s frontispiece:
“This was the noblest Roman of them all:
His life was gentle, and the ELEMENTS
So MIXED in him, that Nature might stand up
And say to all the world: ‘This was a man !’”
Using this quote is similar to the use of the "Self Explanatory" caption above. . . (WTF ?)
It basically professes (using the “science” of Phrenology) to predict a person’s personality by their outward appearance – specifically the shape of their noggin and facial appearance. There’s no doubt that the pseudo-science employed here drips of racism and it’s definitely an analysis technique intrinsic to its time period, but it also presents some of the most bizarre imagery I’ve ever seen! If you’re looking for something to replace your current Facebook “profile pic” with, feel free to start here. . .
L.A. Vaught
Think of what 1920-40's Italy could have been spared if they'd only followed Vaught's writings. . .
Adverts at the book's end.
A brochure folded in half and inserted inside the book.
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- Join Imprint's contributor, Fahrenheit 212 for Keep It Simple Stupid: The Art of Designing Ideas
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Any ethnic groups come to mind when he illustrates those decietful qualities?
Noses, for example?
Phrenology has been considered a precursor of toxic "nationalism" in Europe of a certain era.