Back in the days when people kept plastic Jesus on the dashboards of their cars, other keepsakes were sold as well. One such was the "Think Of Me" picture frame. It stuck on to any surface. It was also a reminder of a loved one or two framed by traffic signs. Presumably, it was a warning to drive safely or risk losing the loved ones. Although for the lovelorn, it could be just as dangerous as any other roadway distraction.
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Very interesting tidbit. I think you mean "lose the loved ones" rather than "loose."