It was early in the morning, my come-hither brown eyes not yet accustomed to the dawn light, when I saw torrents of water pouring from building windows just north of 23rd Street in New York (top). Was it a catastrophic water main break? The end of the world as we know it? Or a Ray Harryhausen spectacular? As I got closer, and more of the building came into view, I realized it was none of the above. Rather it was a conceptually brilliant billboard (painted by hand not a digitally printed scrim) advertising the sci-fi film "Inception," which opens July 16. If the movie is as good as this billboard, it will be worth the ticket price. If not, then at least, as they say, we had Paris, I mean 23rd Street.
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It is very refreshing to see such innovation in advertising. I love this, lots of impact. Well done!
This is a fascinating art-form! I have seen a documentary, I think on PBS, that there are only a handful of people in the world left who can do this type of mural painting. The vinyl sign industry has put most of them out of business.
Jaymes Leavitt
The documentary Jaymes recalls, "Up There," can be found here: http://printmag.com/Article/Mr-Bill%28board%29
Yes, Very interesting, however this from afar looks like an old man getting out of the shower....
I've seen one similar to this on Avenida da República in Lisbon, Portugal. This link has a couple more:
http://www.cinemablend.com/new/New-Building-Sized-Inception-Ads-Show-You-That-The-Dream-Is-Real-19445.html
Wonderful concept, what a brilliant idea! well done designers!!!