You can never predict when SEX will sneak up from behind. It can creep in when least expected. So be vigilant! Be smart! Be protected! Save lives!
So says the crew at Grey Worldwide, Düsseldorf, Germany, in their "Sex is no accident. Always use a condom" campaign (stumbled upon by accident by Mirko Ilic). Well, maybe they are not saying that, exactly. But you get the message . . .
Chief Creative Officers: Andreas Henke, Sacha Reeb
Creative Directors: Moritz Grub, Regner Lotz
Copywriter: Janus Hansen
Art Directors: Alphons Conzen, Frederico Gasparian, Reto Oetterli
Illustrator: Gary Davidson
Art Buyer: Sabine Campe
Account Manager: Marco Köditz
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What was the influence of Janus, the copywriter?